How To Build An Online Community

I’ll send this out a little differently on Twitter here’s my profile over there.

I’ve built online communities 4x and it gets easier each time. Probably, because some of you have been reading me for 20+ years.

Thank you!


KNOW YOUR WHY – most the advice I see is about ramping up follows and seeking to convert attention to cash.

Pay attention and you might find that cash-for-attention isn’t what you seek.

Know your goal and write it down – if you’re successful then the crowd will nudge you in unexpected ways.

My reasons:

Establish Expert Credentials – doing 100s of case studies in public will let you “get your story straight” and build a network of successful students who’ve applied your best advice.

Where this gets really exciting is when you see someone take your lessons and improve upon them. My current project of getting-back-in-shape is using techniques taught to me by coaches who studied my approach. Cool!

Connect/Engage – I live in a narrow niche and have a set of values outside the norm. Toss me on Twitter and there are a million like-minded folks. I get a kick out of engaging from Finland to Switzerland to Brazil.

Take time to unsubscribe from vibes you don’t want.

My feed is positive and WAY better than reading the news.


MUTE AND MOVE ON

A fact of the internet => Yahoo-encounters scale faster than reach

I recommend a one strike and you’re out policy.

It’s never been easier to mute and move on.

My “why” does not require helping everyone, being universally liked or getting wrapped up in drama.


PICK A TOPIC YOU KNOW WELL

Lots of people know more than me, nobody knows my story better than me

…and it’s an interesting story because I…


DO INTERESTING STUFF THEN WRITE ABOUT IT

  • Taking a leave of absence, qualifying for World Champs and winning Ultraman Hawaii…
  • Being absolutely miserable then figuring out a way to get better…
  • Handing back a Private Equity partnership because I wanted to live an outdoor life…
  • Changing myself so I could attract a wonderful woman…
  • Learning to be an expert skier, late in life…
  • Write a book, then another…
  • Going from the couch to running a 35-minute 10K…
  • Giving comfort to the dying…

Be willing to fail – failure makes for great copy.

…and if you don’t fail… even better copy!


HELP STRANGERS

Ten years ago, I didn’t know my kids. So glad I made a choice towards family. We only get one chance to know a kid then they’re grown up.

  • Before I had my kids, I had my team.
  • Before my team, my readers.
  • Before my readers, fellow athletes trying to figure out sport.

While you are doing work… leverage yourself. Create systems to capture your best ideas – it might be as simple as a bedside notebook and a Notes App.

Pay attention to everyone who responds positively to your message.

Dial down those with a negative bias – this is very tough with the rich & famous – you do not want to “catch” a negative bias.


DO IT EVERY DAY

Pick one format/platform: blog, Twitter, forum, FB/IG, video… set yourself a schedule and do it every day.

13 cycles of my Content Week was enough to add 1,000 people to my network.

Further, by staying positive, I like ALL these people!

Make sure you like the world you create


ANALYTICS ON

Why?

Most simply, because the author doesn’t get to choose what interests the reader.

  • Capture what interests people (One Page PDFs)
  • Reinforce your best ideas (Copy & Paste Links)
  • Spend time improving your best stuff

Finally, there is no goal

The reward is in the work, improve the world one interaction at a time.

Setting Up A Lifetime of Winning

May in Boulder

Last Monday, I gave you three things to consider:

  • Face your fear of recovery
  • Consider if you have the muscle mass to achieve your goals
  • Build your capacity for One Big Slow Day

Another way to think about recovery is to invert – give yourself a protocol that you will enjoy regardless of outcome – lack of enjoyment is a sign your approach is unsustainable.

Injury and illness are socially-acceptable ways to manifest a lack of enjoyment.

Work, school, sport… bad luck is less random than it appears.


The best thing I learned about protocol was taught to me by a doctor friend:

Gordo, we don’t heal people. People heal themselves.

The magic isn’t in the protocol, supplement or dogma…

The magic ingredient is YOU!


Step back from all the noise about protocols.

How might we create a lifetime of winning?

  • Consistency
  • Enjoyment

Focus there.


What do we see in every successful person?

  1. Practice often
  2. Devote time
  3. Learn skills

Focus there.


I’ve been reading the literature around SuperElite performance. It gets me fired-up to “practice often, devote time & learn skills” 🙂

However… it strikes me as a lot of narrative wrapped around the complex system of human performance.

The literature lacks self-awareness… despite what you see in the media, you probably do not want to be a Super Elite. I wouldn’t wish it on anyone.

Not our situation to solve.


For the rest of us!

The mental side is what’s going limit.

While we are consistently enjoying the journey…

  • do work
  • take correction

Parents, allocating TIME to have fun while you MODEL these skills is one of the best gifts you can give your kids.

I doesn’t need to be you (but your kids really want you involved).

Teach your kids to be the best version of themselves.


Not better than the rest,
I hope you are the best YOU can be

Live Like A Billionaire – From The Inside

A question I raised on Brad’s podcast, who’s your reference set?
Who am I trying to impress?

Last week, I wrote about my introduction to the well-adjusted rich.


Roll forward, I’m on the “special projects” team.

I have a look around.

  • World-class skier
  • World-class ultramarathoner
  • World-class mountaineer
  • Younger version of, said, WC Mountaineer
  • Biz partner: former D1 athlete

Every person a mix of kind and competitive.

A limited number of close relationships, the collective sum being who the boss wanted to become.

This insight does not require assets.

It requires:

  • enough space in your life to think strategically (control your schedule)
  • the knowledge of where you want to go (choose wisely)
  • access to the people you want to become (last week)

What wasn’t there.

I saw: spouse, kids, PA, pilot and the rest of the team.

No Posse.

The world has an incentive to tell us what we want to hear, if you’re rich then even more so.

Close relationships, who share truth.


How was the team used?

Short trips, shared experiences, having fun together.

Doing fun things with world class people.


Assets are no barrier to this life.

Go get it.

Sunday Summary 17 April 2022

The Body You Want

Fit Kids & Parenting

Wealth

High Performance Habits

Strength & Conditioning

Sunday Summary 10 April 2022

Productivity

Family Wealth

High Performance Habits

Sports Science